When it comes to marketing your business, there is no doubt that video is one of the most powerful tools available. In fact, according to one study, video marketing is now the fastest growing form of marketing, with 86% of businesses planning to increase their use of video in the next 12 months.
So, what are the secrets to success with video marketing? Here are some tips to help you get started:
1. Keep it Short and Sweet
When it comes to videos, shorter is almost always better. In fact, the average attention span of an internet user is just 8 seconds, so you need to make sure that your videos are concise and to the point.
2. Make Sure It’s Mobile-Friendly
With over 60% of all internet traffic now coming from mobile devices, it’s essential that your videos are optimized for mobile. This means ensuring that they can be easily viewed on a small screen and that they load quickly.
3. Use Engaging Thumbnails
When someone is scrolling through their social media feed, they’re likely to only stop and watch a video if the thumbnail is intriguing. Make sure that your thumbnail is attention-grabbing and that it gives a good idea of what the video is about.
4. Use Compelling Titles
Similarly, your video title needs to be compelling if you want people to watch it. A good title will be clear, concise, and to the point. It should also be SEO-friendly, so be sure to include relevant keywords.
5. Use Call-to-Actions
If you want people to take action after watching your video (such as subscribing to your channel or following your brand on social media), then you need to include a call-to-action. This can be done by adding a text overlay to your video or including a clickable link in the description.
6. Optimize Your Videos for Search
Just like with any other type of content, you need to optimize your videos for search if you want them to be found online. This means including relevant keywords in your titles and descriptions, as well as tagging your videos with relevant keywords.
7. Promote Your Videos
Finally, don’t forget to promote your videos once they’re published. Share them on your social media channels and email list, and embed them on your website or blog. You can also run paid ads to boost their reach.
By following these tips, you’ll be well on your way to success with video marketing.
