On Friday night, model and tequila entrepreneur Kendall Jenner strutted through Las Vegas in a tight black minidress on her way to the launch of her brand’s new offering, Eight Reserve by 818. The dress was sleeveless and covered in tiny cutouts in circular patterns. Jenner went without any accessories except a small over the shoulder black bag. She wore her long brunette locks down and went with glam night makeup, including a smokey eye and dark red brown lipstick. She paired the look with strappy black heels.
The influencer has been hinting at the new añejo bottle since August. Añejo is a kind of tequila that has been resting in oak barrels for one to four years, creating a richer flavor and darker alcohol than the more popular blanco tequila that is generally used for mixed drinks. Eight Reserve is being packaged in large white bottles shaped like the number “8” with a cork on top. Jenner posted a photo of herself with the design on Instagram in which she’s wearing a form-fitting blue dress that is more cutout than fabric.
“Eight Reserve by 818 is here! rolling out across stores, bars and restaurants in NY, CA, and FL, and available to order online at eightreserve.com,” she advertised in the caption.
Jenner began her tequila business in May of 2021, several months after announcing her plan to branch out of just modeling and starring in TV shows. She has been pretty busy even without another enterprise and is currently debuting in Own.’s fall 2022 campaign with Olivia Vinten, Jessie Li, Bola Edun, Caitlin Lamb, Mykeesha Nelson and Meghan Roche. In September, it was announced she’d be the face of Jimmy Choo’s “Time to Dare” brand campaign for fall 2022 as well, and she was kept busy during both New York and Paris Fashion Week. Jenner even cohosted a party with Fwrd, where she serves as creative director for the e-commerce company. What’s one more type of tequila on top of all that.
Aimée Lutkin is the weekend editor at ELLE.com. Her writing has appeared in Jezebel, Glamour, Marie Claire and more. Her first book, The Lonely Hunter, will be released by Dial Press in February 2022.
