Alabama Digital News

Florida’s dark money playbook: How ‘ghost’ candidate scheme revealed secretive political tactics


The “ghost” candidate ad campaign was funded by a dark-money nonprofit named “Grow United,” which was controlled by operatives for an Alabama-based political consulting firm called Matrix LLC. Among them were the company’s then-CEO, Jeff Pitts (left), and April Odom, a former spokesperson for Birmingham’s mayor whose brother, Richard Alexander, was listed as the nonprofit’s chairperson. After the 2020 elections, Pitts and Odom departed Matrix and created a new firm in Florida, Canopy Partners. (Jeff Weiner / Orlando Sentinel)



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