Thanks to our friends over at JustWatch for sending us through the latest Q2 Streaming Review Numbers.
SVOD market shares in Q2 2022
The streaming wars continue to heat up, with Netflix losing -2% market share in Q2. Rivals such as Apple TV+, Disney+, and HBO Max capitalized on the losses of the market leader, and each added +1% in Q2. Netflix now only holds a 1% margin over Prime Video, and there is just a 5% margin between HBO Max and 2nd place.
Market share development in 2022
HBO Max and Apple TV Plus continue to have the highest growth rate in the US adding +2% each, contributing to Netflix’s -2% loss. Other top players in the US market, such as Amazon Prime Video, Disney Plus, and Paramount+, have all actively gained +1% shares since January.
