Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). SEM involves using paid advertising to appear in SERPs, as well as optimizing website content to improve organic visibility.
SEM is an effective way to improve website visibility, as it ensures that your website is being seen by those who are most likely to be interested in your product or service. SEM also allows you to specifically target your audience through keywords and other targeting options, which can result in more qualified leads and conversions.
One of the main benefits of SEM is that it can help you to achieve a high ranking in SERPs for relevant keywords, which can result in increased website traffic. SEM also allows you to track and measure your results, so you can continually optimize your campaigns to improve ROI.
