Ticket pre-sales for Greta Gerwig’s Barbie, starring Margot Robbie as the titular doll, are the highest of the year and the best since Avatar 2.
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Barbie is seeing tremendous ticket pre-sales, breaking a 2023 record. The movie, which is due in theaters on July 21, was directed by Greta Gerwig from a screenplay she co-wrote with Noah Baumbach. The comedy follows the iconic doll Barbie (Margot Robbie) as she and Ken (Ryan Gosling) travel from the seemingly perfect paradise of Barbie Land to the real world on a journey of self-discovery.
Per Deadline, the BoxOffice Company is reporting that ticket pre-sales ahead of the Barbie release date have reached a high for the entire year. Barbie presale tickets are outnumbering any other 2023 movie, including the massive hits The Super Mario Bros. Movie and Spider-Man: Across the Spider-Verse. It is the best presale result since the 2022 release of Avatar: The Way of Water, a movie that is now the third highest-grossing movie of all time worldwide.
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Source: Deadline
