Around spring 2023, a new fashion trend took over TikTok. The trend’s name is coastal cowgirl, and it answers the question, “What do cowgirls wear to the beach?”
Fusing Western wear and beach fashions, the coastal cowgirl aesthetic is characterized by breezy sundresses, rugged denim, beachwear and cowgirl accessories. Think of it as the hip younger sister of the coastal grandmother trend, which emerged in 2022 and encompassed elegant, beachy styles and décor inspired by Diane Keaton characters.
TikTok fashion trends come and go, but the coastal cowgirl look doesn’t seem to be going anywhere any time soon. It’s made its way from the platform and onto the runways and has been spotted on the likes of influencers and celebs like Kendall Jenner, Sydney Sweeney and Lori Harvey.
How To Get the Coastal Cowgirl Trend
Of course, the trend isn’t limited to A-listers. One of our favorite things about the coastal cowgirl aesthetic is how accessible it is. While the cowboy-meets-mermaid look is distinct, it’s easy to cobble together with pieces from your existing wardrobe.
Want some tips for confidently constructing your own coastal cowgirl outfits? Combine your favorite pair of faded denim jean shorts with an oversized button-down, crochet sweater and leather jacket, and complete the look with cowgirl boots. Don’t be afraid to combine textures like linen, lace, cotton, leather and denim, and layer on understated jewelry like puka shell choker necklace. Other items to consider are big-buckle belts, woven purses, bolo ties and cowgirl hats.
Don’t be afraid to inject your own personal style into your look — after all, the coastal cowgirl, which combines two terrains that do not usually meet, is all about bucking the rules and defying practicality.
Ideas for Coastal Cowgirl Outfits
Looking for more outfit inspiration? We’ve rounded up some of our favorite coastal cowgirl clothes and accessories, from flirty white boots to breezy crochet beach cover-ups.
Coastal Cowgirl Hat
Cash Cowboy Hat
Aside from a pair of boots, the cowgirl hat is arguably the quintessential accessory of the coastal cowgirl trend. There are plenty of affordable coastal cowgirl hat options out there, but we suggest investing in one high-quality hat that you can use to top off all your outfits — like the Cash Cowboy hat from Free People. The head-turning hat is handmade from soft Australian wool felt in the recognizable cowboy hat silhouette. It comes in a choice of colors, but we’re obsessed with the pink version for obvious reasons.
Price: $88 at FreePeople.com
Coastal Cowgirl Boots
Billini Dixie White Boot
If ever there was a brand that epitomized the coastal cowgirl trend, it might be 12th Tribe. The online store is a treasure trove of beachwear, boots and fringe jackets. If you’re looking for a pair of boots to serve as the foundation for all your coastal cowgirl outfits, the Billini Dixi boots are an easy winner. They’re white, which goes with everything, and they’re calf-height to complement dresses, shorts, skirts and beachwear.
Price: $140 at 12thTribe.com
Coastal Cowgirl Dress
Molly Floral Dress
Here’s a coastal cowgirl tenet to live by: Combine a sundress with a pair of cowgirl boots and you pretty much can’t go wrong. We love this Molly Floral Dress from Altar’d State, with its flirty bow, puff sleeves and its mid-thigh length. It’s practically made for showing off your favorite pair of boots.
Price: $69.95 at AltardState.com
Coastal Cowgirl Shorts
Diamond Tassels Ripped Denim Shorts
Cider is another brand that does coastal cowgirl clothes well. Take these denim shorts, for example. Not only are they the perfect length to pair with boots, but they’re also adorned with diamond tassels that scream cowgirl/diva. Wear them with boots and a crocheted top, and you’ve got yourself a classic coastal cowgirl ensemble.
Price: $28 at ShopCider.com
Coastal Cowgirl Necklace
Miami Shell Necklace
A cowgirl hat and boots are far from the only appropriate coastal cowgirl accessory. Seashell necklaces are also a surefire bet. We adore this Miami Shell necklace from Free People, which is strung with tiny mini seashells.
Price: $48 at FreePeople.com
Coastal Cowgirl Bolo Tie
Shyanne Golden Hour Turquoise Bolo Tie
For the uninitiated, a bolo tie is a Western fashion accessory traditionally made with a leather braided cord, metal tips and a decorative clasp. We love this modern, feminine interpretation, with its striking turquoise center stone. Wear it under the collar of a button-up shirt or show it off with a low V-neck blouse or dress.
Price: $24.95 at BootBarn.com
Coastal Cowgirl Straw Hat
Looking for a super affordable coastal cowgirl hat? This straw option from Amazon is a cute, well-reviewed option that does a good job of fusing “coastal” with “cowgirl,” thanks to its seashell trim. Bonus? It comes with a drawstring that’ll keep it from blowing away in the ocean breeze.
Price: $22.99 at Amazon.com
Coastal Cowgirl Dress
Honey Creek By Scully Lace Crochet Dress
A white dress with cowgirl boots might be the unofficial coastal cowgirl uniform. We adore this long-sleeve number from Country Outfitter, which features pretty lace detailing and elegant scalloped edge bell sleeves. Wear it with the included lining as a dress, or throw it on over a swimsuit for a beach cover-up.
Price: $74.50 at CountryOutfitter.com
Coastal Cowgirl Boots
Presidio Liberty Tall Black Cowboy Boots
The right pair of tall black cowboy boots can give you the confidence you need to take on the world. If you’re looking to splurge, we suggest the signature Presidio Liberty boots. The sleek boots are crafted from hand-waxed Spanish full-grain leather and inlaid with white stars to be reminiscent of “desert midnight skies.” They’re not cheap — but their quality makes and materials mean you’ll be wearing them for years to come.
Price: $648 at RanchRoadBoots.com
Coastal Cowgirl Belt Buckle
HUABOLA CALYN Turquoise Western Belt Buckle
Consider the belt buckle the centerpiece of a coastal cowgirl outfit. For a small accessory, it can make a substantial visual impact on your overall look. If you’re looking for a belt buckle to serve as the cherry on top of your coastal cowgirl ensemble, consider this eye-catching piece from Amazon. Measuring around 4 x 3 inches with bright turquoise beans, it’s subtle and striking and fits standard 1.5-inch belts.
Price: $13.95 at Amazon.com
Coastal Cowgirl Dress
Picturesque Moments Brown Floral Print Strappy Maxi Dress
Here’s a complete coastal cowgirl outfit idea for you: This flirty, flowy maxi dress from Lulus, plus a cowgirl hat, plus a pair of bootees. Throw on a seashell necklace, and you’ve embodied the very spirit of the western-belle-meets-beach trend.
Price: $52 at Lulus.com
Coastal Cowgirl Cover-up
Sleeveless Long Fringe Crochet Vest Beach Bikini Cover-Up
Picture this: You, walking along the beach into the sunset, wearing a bikini with this crochet vest cover-up, its fringe tassels blowing in the wind. You are free-spirited. You are stunning. You are a coastal cowgirl.
Price: $32 at Amazon.com
The post How To Nail the Flirty, Free-Spirited Coastal Cowgirl Aesthetic appeared first on The Real Deal by RetailMeNot.
