A.R.T./ New York presents a panel discussion on Marketing and Audience Development livestreaming on the global, commons-based, peer-produced HowlRound TV network on Wednesday 25 October 2023 at 12 p.m. PDT (San Francisco, UTC -7) / 2 p.m. CDT (Chicago, UTC -5) / 3 p.m. EDT (New York, UTC -4).
You’ve read the articles. Perhaps you’ve experienced it firsthand. Audiences are not “back” to pre-pandemic levels, and there may be a variety of compounding reasons why. No matter the cause, this is a pressing issue we all have to grapple with, and we don’t believe there will be a singular “one size fits all” solution. That’s why we’re convening a panel of marketing specialists with an array of perspectives to talk about what’s working, what’s not, and what new strategies we might try in order to best reach and engage our audiences.
Panelists:
Bryan Joseph Lee, CNTR Arts
Fernando Masterson, Ars Nova
Tom O’Connor, Tom O’Connor Consulting Group
Beth Prevor, HandsOn
Additional panelists will be announced soon!
