You’ve likely heard about the Drunk Elephant brand. But do you know what it is, what’s actually in your favorite products, and how it benefits your skin? This is your everything guide to the insanely popular brand.
Drunk Elephant is more than just a really pretty, visually aesthetic brand you see on social media. Sure, it is that, but it’s also a brand that’s grounded in science and substantiated by research. It has a distinctive approach to overall skin care by identifying and eliminating the “Suspicious 6″ ingredients that lead to most skin issues like inflammation, redness. and breakouts. Their highly absorbable serums, creams and oils have ingredients that are silicone-free, biocompatible with your skin, and can be mixed together for more joyful, radiant skin.
What Is Drunk Elephant?
Drunk Elephant was developed by Tiffany Masterson in 2012 and became easily recognizable for its minimalistic — yet super pretty packaging — and its focus on a variety of skin concerns, including hydration, sun protection and anti-aging.
Drunk Elephant’s skin, body and hair care products gained popularity for being clean, cruelty-free, and, most importantly, effective. The brand emphasizes ingredients that directly benefit the overall health of the skin while avoiding harmful or unnecessary additives.
When Masterson was researching ingredients before Drunk Elephant was even an actual thing, she discovered a powerhouse of rich antioxidants — virgin marula oil. And that’s the primary ingredient for almost all of the brand’s products
The Suspicious 6 Philosophy
What Drunk Elephant doesn’t include in their products is just as crucial as what they do! Drunk Elephant’s ingredient-elimination approach is all about removing products that don’t really benefit your skin. The “Suspicious 6″ includes essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes and SLS (Sodium Lauryl Sulfate).
We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.
Drunk Elephant
When these troublesome ingredients are eliminated, your skin gets a chance to reset back to its healthiest and happiest-ever condition. It’s called taking a #drunkbreak.
Biocompatible Skin Care
One of the things Drunk Elephant focuses on is skin pH levels — whether it’s the scalp, legs or any other part of your body. If you’re using products that are either too alkaline or acidic, you can disturb the pH equilibrium of your skin, leading to inflammation and other skin ailments.
So, maintaining the right pH balance is crucial for promoting your skin’s health and preventing those adverse reactions. That’s why Drunk Elephant products have pH levels between 2.5 and 6.8 that’s as close to your skin’s normal pH levels. That’s biocompatible skin care.
Drunk Elephant Skincare Smoothies
If your skin feels tighter than normal, it can be a sign of dehydration caused by the weather or not using enough water-boosting products. Flaky spots? This can be a sign of chronic dehydration, resulting in the loss of deeper lipids from using too much retinol.
Just like you pick yummy ingredients for your smoothie, Drunk Elephant products should be selected based on how your skin feels in the a.m. and p.m. Products are meant to be mixed together (with a couple of exceptions), basically taking the guesswork out of deciding which product should come first. Drunk Elephant even has a Smoothie Glossary to help with your skin care routine so you can easily change it up whenever you want to get the results you’re looking for.
Best Drunk Elephant Products
The Drunk Elephant line is sold at Drunkelephant.com and several retailers like Ulta, Sephora and Sephora at Kohl’s. We suggest checking multiple retailers to determine which one gives you the most bang for your buck, including cash back, free gifts with purchase and rewards points, for example.
If you want to try one or two Drunk Elephant products, these are the best and most popular ones to get you started and where to buy them.
Bouncy Brightfacial
This four-time award-winning product leads to clearer, brighter and happier skin, combining skin-soothing azelaic acid and exfoliating salicylic acid. The triple-antioxidant brightening complex targets dark spots, hyperpigmentation, visible signs of damage and post-acne marks. Use it as the last step in your a.m. and p.m. routine. It’s $68.
Lala Retro
This rescue cream is infused with six African oils and a plant ceramide complex, providing a replenishing barrier by reinforcing the skin’s acid mantle and defending against the effects of everyday stressors. Use it anytime during the day and night to clean dry skin.
T.L.C. Glycolic Body Lotion
T.L.C. Glycolic Body Lotion delicately refines rough, uneven skin textures. It’s enriched with a blend of antioxidant-rich plant oils and butters — including green tea seed, passion fruit, apricot, marula, and shea to deeply moisturize dry, irritated skin. It’s $28.
D-Bronzi Anti-Pollution Sunshine Drops
Perhaps the most popular Drunk Elephant products, the Sunshine Drops gives you a bronzy wash of color while also boosting your skin’s elasticity. It’s $38.
Laini Latherless Conditioning Co-Cleanser
Made for all hair types and with a pH of 3.5, Laini Latherless is a no-lather cleansing system that not only cleans and conditions but also supports the acidic balance of both your hair and scalp, promoting overall hair health. It’s $46.
Answers to Your Questions About Drunk Elephant
These are a few answers to your most popular questions about the Drunk Elephant brand:
Is Drunk Elephant Cruelty-Free?
The most-asked question is about Drunk Elephant’s stance on animal testing, and yay, we’re so glad that it is. Yes! Drunk Elephant is cruelty-free and doesn’t test their products on animals, including elephants, according to the brand. In fact, it has been Leaping Bunny Certified since 2018. However, Drunk Elephant’s parent company, Shiseido, isn’t.
Is Drunk Elephant a Good Brand?
This is a relative question, but if you want clean, cruelty-free products that have also won multiple awards, like Allure Readers’ Choice and Best of Beauty, Beauty Innovator and the Cosmopolitan Hold Grail, then Drunk Elephant is the brand for you.
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