At JCPenney, the beauty aisles have completely transformed into a treasure trove of viral sensations, with shelves stacked with skincare goodies, makeup must-haves, haircare heroes and lots more. It’s a beauty lover’s paradise, and here’s why it’s causing a stir.
Sephora might have abandoned JCPenney in favor of Kohl’s stores back in 2020, but it hasn’t ruffled their feathers one bit. The retailer introduced its new beauty concept in 2021 and has been busy rolling it out in stores and online ever since. It’s no wonder TikTokers are spreading the word about this beauty hot spot that’s become a legit alternative to Sephora and Ulta.
JCPenney Beauty celebrates inclusivity, too, with its own Thirteen Lune collection, featuring products from established and indie players from over 60 BIPOC and/or female-founded beauty brands.
Our very own editor, Kristin McGrath, made a bee-line to her nearest JCPenney store and says, “Overall, the experience was very chill, clean and they had plenty of testers. Less chaotic than Sephora.”
But more than just having a really cool shopping experience, JCPenney saves you money and gives you exclusive perks through their free rewards program, like an extra 30% off your first purchase after signing up. You can earn rewards on every qualifying purchase, including beauty products and salon services.
So, is JCPenney officially the “it” girl of beauty? We sure the heck think so, and here are some viral and trending products (some even on sale) that’ll convince you too:
JCPenney’s Trending Makeup Products
E.l.f. Halo Glow Highlight Beauty Wand
Experience the weightless magic of the E.L.F. Halo Glow, enriched with hydrating squalane to give you a luminous, lit-from-within glow. The cushion tip ensures precise application, allowing you to effortlessly illuminate the high points of your face.
Pixi Beauty On-The-Glow Bronze
The award-winning Pixi On-the-Glow stick gives you a sun-kissed lift with a hint of tin for cheeks and lips. It also provides excellent antioxidant protection, effortlessly blending on the skin for a naturally bronzed glow wherever you go. It comes in four pretty shades.
Kimchi Puff Puff Pass Set And Bake Powder
Kimchi’s Puff Puff Pass is a feather-light loose powder that sets your look flawlessly. Infused with rice powder and vitamin E, it boasts natural anti-aging and oil-absorbing properties, ensuring a snatched look that lasts all day.
Lime Crime Bushy Brow Gel
Transform your brows from meh to mega with this little powerhouse by Lime Crime. It shapes, separates, lifts and sets your brows in place all day, offering a super strong hold for a voluminous, textured look.
Exa Beauty High Fidelity Balancing Color Corrector
This easy-to-use tint effortlessly colors in or balances out dark circles, dark spots and uneven skin tone. Pick from a versatile palette of six shades that all enhance your natural beauty.
Youthforia BYO Blush
This universally flattering blush by Youthforia reacts to your skin’s natural pH, delivering the perfect shade of a natural flush instantly. Its featherweight, fast-absorbing texture lets you wear it alone for a subtle glow or layer it on top of the foundation to infuse your face with a youthful vibrancy.
I’m Meme Color Key Ring Water Gel Lip Tint
the Color Key Ring Water Gel Tint from I’m Meme is a highly pigmented, long-lasting marvel that gives you a non-patchy application, leaving your lips smacked with a vivid, non-smudging color.
JCPenney’s Trending Skin and Hair Care Products
Cosrx Advanced Snail 96 Mucin Power Essence Toner
COSRX Advanced Snail 96 Mucin Power Essence has 96% snail mucin to nourish, repair and plump your skin with moisture for fading dark spots and improving your skin’s texture.
Pixi Beauty Glow Exfoliating Tonic
Another award-winning Pixi product, the Glow Tonic is an instant skin enhancer that gives you a clearer skin tone, smoother texture and enhanced evenness. It has glycolic acid to exfoliate and purify, ensuring your skin reaches a newfound vibrancy.
Monday Haircare Gentle Shampoo
Give your hair the TLC it deserves with Monday shampoo that’s formulated with nurturing ingredients like Shea Butter, Coconut Oil and vitamin E. Designed for normal to delicate hair and scalps, this line offers extra care and support your hair craves.
Skin Gym Wrinklit LED Face Mask
Skin Gym’s revolutionary WrinkLit LED wireless mask uses blue light therapy for acne-prone skin, red light therapy for redness and anti-aging and orange light therapy to give dull skin a beautiful glow.
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