In the last few years, Victoria’s Secret has undergone somewhat of a transformation. Although it’s still a lingerie brand — and as well-loved for swimwear and beauty products as it is for bras and panties — the retailer has clearly deviated from promoting idealized and often unattainable beauty to celebrating beauty in all its variations. Victoria’s Secret CEO Martin Water explained in 2022 that the company is “Moving from sexy for a few to sexy for all.”
Whether Victoria’s Secret has been your go-to for as long as you can remember or you’re just now discovering the brand’s wide variety of items, these helpful shopping tips will ensure you’re getting the very best deals whether you’re shopping online or browsing in stores.
Don’t forget to sign up for RetailMeNot cash back. It’s free to join and gives you money back on all your online purchases at participating retailers. For example, right now, get 10% cash back at Victoria’s Secret for a limited time.
1. Join Victoria’s Secret Rewards Program
Victoria’s Secret (finally) launched a free (no credit card necessary) rewards program in February 2023. The program has three tiers (Insider, All-Access and VIP, each with increasingly better benefits).
When it initially launched, they called it The Collective, but it changed that same year to Victoria’s Secret Rewards but regardless of what they call it, it helps you save across Victoria’s Secret and Pink stores in numerous ways.
First, you earn 5 points per every dollar spent and can redeem those points on future purchases. Plus, Silver and Gold levels give you double points on certain days. Second, you unlock free shipping when you spend $50 or more ($25 for Gold members). Normally, you’d need at least $100 to get free shipping. And finally, you’ll get a $10 reward every year on your birthday. Basically, there’s no reason not to sign up for the free membership.
2. Check for Current Victoria’s Secret Offers
It’s easy to miss the offers page because, sometimes, it’s not clearly displayed on the Victoria’s Secret website. Look for a button at the top of the homepage that says, “View Offers.” That’s where you’ll find Victoria’s Secret current and limited-time offers and savings opportunities.
3. Earn a Victoria’s Secret Reward Card
The Victoria’s Secret Reward Card promos pop up often but don’t have set dates. For example, around Black Friday in 2023, Victoria’s Secret offered a $25 off $75 Holiday Reward with any purchase. So keep an eye out for these opportunities.
This is the schedule Victoria’s Secret followed in 2023:
- Spring Reward Card (earned Dec. 26 to Feb. 22) to use starting in February.
- Summer Reward Card (earned March 16 to May 10) to use in May.
- Fall Reward Card (earned July into Sept) to use in September.
- Holiday Reward Card (earned Oct. 29 to Dec. 1) to use in December.
4. Look for Victoria’s Secret Beauty Deals
Like its lingerie, Victoria’s Secret also has its own line of perfumes, body mists and body lotions. From floral scents to warm, sun-kissed fragrances, the assortment runs the gamut, including the highly coveted Bombshell perfume. Throughout the year, the retailer offers plenty of steep discounts on their sensational scents, both at Victoria’s Secret and PINK. So, hold off until you find deeper savings by as much as 50% off or more.
5. Get a Victoria’s Secret App-Exclusive Offer
To make sure you’re never missing out on Victoria’s Secret promos, download the Victoria’s Secret app (available for both iPhone and Android users). Any Victoria’s Secret offers are also on the app and will automatically apply to your shopping cart when you check out. Plus, the app has shopping deals that are sometimes only found via the app.
6. Get Free Shipping at Victoria’s Secret
There are a few ways to score Victoria’s Secret free shipping. The easiest is to meet the minimum qualifying purchase threshold, which can vary when you shop online.
Here’s a look at other ways to get free shipping at Victoria’s Secret:
- Merchandise Not Available In-store: Although it’s disappointing when a Victoria’s Secret location doesn’t carry the For Love & Lemons brand, for example, you can turn that frown upside down because if the style or size you’re looking for is available in another store or even online, you can have it shipped for free. Just ask a Victoria’s Secret sales associate.
- Buy Online, Pickup In-store Option: There’s no better way to get your merchandise quickly and forego shipping than with the buy online, pickup in-store option. You’ll know whether your item is eligible when the option appears on the product page.
- Victoria’s Secret Card Members: If you have a Victoria’s Secret card and spend the minimum threshold, you can use the Victoria’s Secret coupon code to receive free shipping on your order.
- Qualifying Purchases: Online shoppers who don’t have Victoria’s Secret credit cards can still get free shipping by making purchases of at least (usually) $100.
7. Shop Victoria’s Secret Clearance Merch
Although not immediately discoverable on the website, the Victoria’s Secret Clearance section hosts loads of deep discounts on lingerie, bras, panties, sport and lounge apparel and lots more. This is where you’ll find the lowest prices, although sizes and color options will likely be limited.
8. Shop a Victoria’s Secret Outlet Store
Although you won’t find a Victoria’s Secret Outlet store location on every corner — there are fewer than nine of them — they’re spread out across the U.S. from Washington and California on the West Coast to New York and Florida on the East Coast with a smattering across the Midwest.
If you’re passing a Victoria’s Secret Outlet shop, don’t keep going. Even though you may not find the same selection as in its retail stores — and all sales are final — you’ll score oodles of savings on fragrances, lotions, bras, panties, T-shirts and more.
9. Look for Victoria’s Secret Freebies
This promo can pop up anytime throughout the year. But especially during the holiday season when Victoria’s Secret loves throwing freebies your way with qualifying purchases, like a cozy fleece blanket with $125 or more purchases, a tote bag with a $100 or more purchase, and sometimes a blanket and a tote.
10. Know the Victoria’s Secret Sales Schedule
These are the important sales and their timings you can track when you want to get a jump to the savings before other shoppers buy all the most popular sizes and styles:
Winter Semi-Annual Sale
The Victoria’s Secret Semi-Annual Sales give you a chance to snag significant savings on all your favorites: bras, panties, swimwear, accessories, beauty products, loungewear, sleepwear and lots more. If you’re looking to stock up on basics, this is the best time and place for doing exactly that. The first event is carried over from the previous year and continues into January.
The Semi-Annual Sale is notorious for two things: selling out of sizes quickly and lowering prices as the sale progresses. At the very beginning of the sale, you’ll be tempted to tell yourself to wait for the prices to go down. But don’t. Snatch up those deals, even though the price will probably go down.
When Is the Victoria’s Secret Semi-Annual Sale?
The Victoria’s Secret Semi-Annual sales happen, you guessed it, twice a year and last about three to four weeks, or “while supplies last.” This is where you’ll find the best prices of the year. The winter event almost always kicks off online the day after Christmas on Dec. 26 and in stores around three days later, and then the summer event will roll around at the beginning of June.
In 2023, the summer Semi-Annual Sale, which offered up to 70% off, started online on June 8, in stores on June 13 and ended on July 19.
The Big Spring Sale
In 2023, the Big Spring Sale began at the end of March. Victoria’s Secret devotees snatched up as much as 50% off their favorites — plus an additional 25% off toward the end of the event in April. This month is also when Victoria’s Secret typically will offer its $20 Summer Reward Card with any purchase that you can use starting in May.
Summer Semi-Annual Sale
As mentioned, this event is the granddaddy of all semiannual sales, holding up to 60% in savings. Shop it in June (June 8 to July 19, 2023) and again in December (usually starting on Christmas Day). Remember, this sale goes live online days before it’s available in stores.
The Big Fall Sale
Shop and save up to 50% during the Victoria’s Secret Big Fall Event, starting toward the end of September and into the first part of October.
Black Friday Sale
Like most retailers, Victoria’s Secret stays pretty flexible in its Black Friday offerings. In 2024, Black Friday is Nov. 29, so mark your calendar, but the retailer starts rolling out holiday deals even earlier.
Cyber Monday Sale
Put Victoria’s Secret on your Cyber Monday shopping list for stellar discounts, including free shipping on orders over $25 and extra savings for Collective members. Following Victoria’s Secret social pages, like Instagram and Facebook, is a stupendous strategy for keeping up with the ever-updating Victoria’s Secret sale on Cyber Monday.
Winter Semi-Annual Sale
Starting the day after Christmas and continuing into the new year, you can rack up savings during the Victoria’s Secret end-of-the-year Semi-Annual Sale. And you can get ahead of Cupid’s arrow with pretty lacy things for up to 60% off even before February starts.
11. Other Ways To Save at Victoria’s Secret
Victoria’s Secret Bundle Deals
If you’re looking for a Victoria’s Secret sale, you’re in luck. Some kind of Victoria’s Secret “Buy 1, Get 1 Free Sale” or “Buy 2, Get 2 Free,” etc. are available throughout the year. The BOGO and bundle sales are the best opportunities for stocking up on staples. Like fragrance and lip gloss, use BOGO Victoria’s Secret sales to load up on bras, panties, activewear and loungewear.
Victoria’s Secret Price Adjustment
Within 14 days, if your exact item (style, color, size) drops below what you paid, Victoria’s Secret issues a price adjustment. It doesn’t just apply to those items purchased during the Semi-Annual Sale and other times throughout the year, excluding limited-time offers, promotions and flash sales. If an item in-store is priced higher than the same item at VictoriasSecret.com, ask for the online price when you check out.
Email Subscription
Another way to let Victoria’s Secret spoil you with exclusive offers is to give them your email address. By signing up and agreeing to receive Victoria’s Secret emails, you will stay current on exclusive offers and upcoming sales. Plus, you’ll receive alerts when they launch a new product or open a store in your area.
Social Media
Not only will you stay on top of the latest styles and trends at Victoria’s Secret, but following Victoria’s Secret on social media gives you up-to-the-minute info on sales and promotions. For example, Victoria’s Secret Instagram alerted us to a one-day-only sale on Wicked bras during last year’s Halloween season.
Following Victoria’s Secret’s Facebook page is just as rewarding as Instagram. We’ve spotted social posts with an additional 25% off on Victoria’s Secret Semi-Annual Sale purchases and one-day-only offers that are gone in a blink.
Free Gift With a VS Purchase
Victoria’s Secret offers a free gift with purchases throughout the year. For example, a free beach towel with any $65+ Swim purchase (May), a free Cooler Tote Bag with a $75+ purchase (June), and a free Weekender tote with a $100+ purchase (July). Keep checking the Victoria’s Secret offers page for new freebie opportunities.
Victoria’s Secret Credit Cards
Get an instant bonus of $25 off your first purchase (with a minimum purchase) and 5% back on rewards for signing up and getting approved for a Victoria’s Secret credit card.
There are two different types you can sign up for a store credit card and a Mastercard credit card. Both types have the same perks, but the Mastercard includes 2% back on dining, travel and streaming services and 1% on all purchases made anywhere other than Victoria’s Secret and PINK stores.
30-Day Return Policy
If you decide within a month of purchasing an item from Victoria’s Secret online and in-store, for whatever reason, you’re not stuck with it. You can return that item, including sale and clearance merchandise, within 30 days of purchase. They credit the amount to the original form of payment you used. Merchandise must be unwashed, unworn and in its original condition. And Victoria’s Secret stellar return policy doesn’t end there.
The Victoria’s Secret extended holiday return policy lets you return those gifts you purchased between Oct. 15 and Dec. 24, 2023 until Jan. 23, 2024.
Can You Return a Bra to Victoria’s Secret?
According to Victoria’s Secret, ALL items are eligible for a return if it complies with their return policy. So, this includes bras. The only exceptions are if you cut or remove the sewn-in garment tag, purchase items in-store and return them by mail, or remove the “Required for Return” tag.
Stack Victoria’s Secret Promos
Victoria’s Secret is an absolute doll when it comes to letting shoppers stack their coupons. Shoppers can stack up to three coupons: free shipping + free gift with purchase + $10 off a $50 purchase, for example. Stack! Stack! Stack! to your heart’s content.
Victoria’s Secret Promo Codes
Before launching your online shopping expedition at Victoria’s Secret, find out the current sales, promo codes, Victoria’s Secret coupons, free shipping offers, reward card specials and more in one easy location — the RetailMeNot Victoria’s Secret store page for the latest.
RetailMeNot Cash Back
Don’t forget to check the Victoria’s Secret store page for the most current RetailMeNot cash back opportunities to use when you’re shopping the retailer online. You’ll get the money back on every purchase, with no minimum spending threshold. Easy peasy!
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